DaVita Manager, Marketing in EL SEGUNDO, California

Manager, Marketing

Description

DaVita Medical Group manages and operates medical groups and affiliated physician networks in California, Nevada, New Mexico, Florida, Colorado and Washington in its pursuit to deliver excellent-quality health care in a dignified and compassionate manner. As of June 30, 2016 DaVita Medical Group (formerly HealthCare Partners) provided integrated care management for approximately 760,000 patients. DaVita Medical Group’s leadership development initiatives and social responsibility efforts have been recognized by Fortune, Modern Healthcare, Newsweek and WorldBlu.

We are committed to bringing the benefits of coordinated care to our patients and to taking a leading role in the transformation of the national healthcare delivery system to assure quality, access, and affordable care for all.

If you're looking to make a difference with a large, financially stable, well-recognized medical group, DaVita Medical Group may be the employer for you.

OVERVIEW OF THE POSITION:

Responsible for the reporting infrastructure and project management of the marketing team (e.g., coordinators, senior coordinators, supervisors) ensuring activities to drive membership and overall market share growth are implanted and measured. Works with marketing team and operations to increase net Medicare membership, increase market share and contribute to increased patient satisfaction. Responsible for developing and managing marketing projects from original concept through completion.

ESSENTIAL FUNCTIONS:

  • Draw insight using data analysis and provide data-driven business recommendations.

  • Conducts regular budget review and assessment

  • Develops and manages monthly reporting for marketing and operations teams

  • Act as a liaison between business and marketing staff and build strong working relationships at all levels – internal and/or external to the organization

  • Analyze market trends, identify opportunities and develop marketing plans to capitalize on emerging opportunities

  • Consistently exhibits behavior and communication skills that demonstrate HealthCare Partners’ (HCP) commitment to superior customer service, including quality, care and concern with each and every internal and external customer.

  • Develops data to establish region specific priorities and provides data/oversight to drive Medicare sales.

  • Measures execution of age in, retire in and retention programs with Group and IPA regional leadership and staff.

  • Works in tandem with Director, Marketing Services to execute and optimize OEP and SEP growth programs

  • Participates in all partnership meetings with contracted health plans.

  • Makes fact based ROI decisions for OEP and SEP events, health fairs, hospital partnership and educational events.

  • Ensures marketing team, HCP sites and affiliated PCP’s are adhering with CMS and California guidelines.

  • Develops and delivers annual training and develops expertise in Medicare marketing guidance and MA-PD benefits in HealthCare Partners service area.

  • Assists in the development and selection of marketing promotional materials.

  • Participates in In-Service training for Patient Liaisons, Site Administrators, IPA Town Halls and Key Broker meetings.

  • Facilitates all staff meetings as required and provides input.

  • Uses, protects, and discloses HCP patients’ protected health information (PHI) only in accordance with Health Insurance Portability and Accountability Act (HIPAA) standards.

  • Performs additional duties as assigned.

Qualifications

EDUCATION:

  • Bachelor’s degree from a four-year college and/or a professional certification requiring formal education beyond a two-year college.

  • Master’s degree in Health Service Administration, Business Administration, Public Health or related field preferred.

EXPERIENCE:

Minimum:

  • Over 7 years of applicable experience.

  • 5 or more years of customer service, project management, marketing or sales experience.

Preferred:

  • In-depth knowledge of Open Enrollment/Annual Enrollment Process

  • Hands-on experience in using Smartsheet application

  • Lean Six Sigma Green Belt Certification

  • Experience with senior and multicultural populations.

  • Bilingual (verbal and written).

  • Over 5 years Project Management experience.

  • Initiate market research studies and analyze their findings.

  • Ability to analyze data and create reports for business executives to support their decision making process

KNOWLEDGE, SKILLS, ABILITIES:

  • Computer literate.

  • Proficient in Microsoft applications (Excel, Word, PowerPoint) with a solid knowledge of Excel formulas.

  • Strong Data Analysis skills using Excel

  • Strong written and verbal communication and presentation skills.

  • Strong organizational, multi-tasking, problem solving and follow-up skills.

  • Excellent interpersonal skills, service oriented and culturally sensitive.

  • Experience in managing, motivating and developing staff.

  • Essential knowledge of Medicare managed care and commercial markets.

  • Ability to prioritize projects and meet project deadlines.

  • Proven ability to pilot and roll out business building programs.

  • Project management skills.

  • Demonstrated track record in the developing productive business relationships with experience in conducting promotional / sales events.

  • Creative and hands-on team player.

  • Must be flexible and adaptable to change.

  • Create and implement marketing plans

  • Strong analytical, problem-solving, organizational and project management skills

  • Ability to prioritize projects with little supervision and meet tight deadlines

  • Budget Management, ROI Analysis, Data Analysis using Excel, pivot tables, graphs, and dashboard

Primary Location CA-EL SEGUNDO - 90245

Req ID: 309734